HISTORY
Though he was born in a family involved in the film business, Rogelio Agrasánchez Jr. did not become seriously interested in Mexican cinema until 1988. By then, he was pursuing a Ph. D. in Latin American Literature at UT Austin. During his regular weekend trips home, he came accross some vintage movie posters from the Golden Age of Mexican cinema, a finding that
permanently impressed him. At the same time, he had the opportunity to watch scores of Mexican movies from the 1930s, many of them believed lost until then. That changed Agrasánchez's life forever. He left Austin and started on collecting, preserving and cataloguing movie posters and all sorts of film propaganda from the Golden Age of Mexican cinema. He also became immersed in the study of the history of Mexican film industry.
Besides film propaganda, Agrasánchez began to collect books, original screenplays, business documents, photographic collections, and other artifacts. He also interviewed a considerable number of people that had worked in the cinema industry.
Soon the collection grew significantly. Materials were gathered from the most dissimilar sources: old movie theatres, closed warehouses; personal collections; bookstores, antique dealers, and even flea markets. And the search goes on.
But the history of the Archive is more than collecting and preserving; an important part of it is the sharing of its holdings with researchers and the public in general. Exhibits and presentations have been held in numerous venues in Mexico, the United States and several European countries. For example:
- MexicArte Museum. Austin, Texas (USA). Poster exhibit, 1993.
- Muestra de Cine Mexicano. Guadalajara, Jal. (Mexico). Poster exhibit ,1995.
- Festival de Cine Iberoamericano de Huelva. Huelva, Spain. Poster exhibit, 1998.
- Mexican Museum. Chicago, Illinois (USA). Poster exhibit, 1998.
- Festival de Cine Fantástico de San Sebastián. San Sebastián, Spain. Poster exhibit and film screening, 1999.
- Thessaloniki Film Festival. Thessaloniki, Greece. Poster exhibits, 2000 & 2001.
- Muestra de Cine Mexicano. Guadalajara, Jal. (Mexico). Large format photo exhibit, 2002.
- Cineteca Nacional. Mexico, D.F. Book presentation for 'Beauties of Mexican Cinema', 2002.
- Paper presentetion on Exiled Spanish Movie Posters Artists at the "Coloquio de las Relaciones Binacionales México-España", Guadalajara, Mexico, 2002.
- Muestra de Cine Mexicano. Gualajara, Jal. (Mexico). Large format photo exhibit, 2004.
- SXSW. Austin, Texas (USA). Film retrospective, 2005.
- Festival Internacional Cervantino. Guanajuato, Gto. (Mexico). Large format poster exhibit, 2005.
- Ozark Foothills Film Festival. Ozark, AK (USA). Poster exhibit and film retrospective, 2006.
- University of New Mexico at Albuquerque (USA). Audio visually aided lecture, 2006.
- Brownsville Historical Museum. Brownsville, Texas (USA). Poster & memorabilia exhibit, and audio visually aided presentation, 2006.
- Cine Mexicano: el imaginario. MARCO. Monterrey, N.L. (Mexico). Poster & photo exhibit, 2007.
- Museo Alameda. San Antonio, Texas (USA). Poster exhibit and book presentantion, 2006 & 2007.
- Austin Film Festival. Austin, TX (USA). Film retrospective 'Tres mexicanas en Hollywood', 2008.
- Two-session presentation 'Film and National Identity: Mexican Immigrants in the United States 1910-1960)', held first at the University of Texas in Brownsville, Texas, and later at the Harlingen Arts & Heritage Museum, 2008.
- Presentation 'Charros in Mexican Cinema', held at the Brownsville Heritage Museum, 2008.
- Presentation 'Mexican Cinema as an Industry', held at the Hidalgo County Historical Museum in Edinburg, Texas, 2008.
- Presentation 'Mexican Film History Research: The Use of Genealogical Sources", held at the Harlingen Public Library, sponsored by Tip O'Texas Genealogy Society, Harlingen Hispanic Genealogy Group, 2008.
- Presentation 'Mexican Horror Cinema: A Personal Experience", at the Brownsville Heritage Museum, 2008.
- Presentation and exhibit: "Images from a Movie House", Weslaco Museum, 2008.
- Presentation "Mexican Identity and Cinema", held at the Texas University at Brownsville, 2008.
- Movie poster exhibit at three STC campuses (McAllen, Weslaco, Rio Grande), in 2008 and 2009.
- Presentation: 'Mexican Film History as Related to Weslaco, Texas', Weslaco Museum, 2009. This talk was complement for the movie poster exhibit held at the same museum.
- Presentation: 'Spanish Movie Posters Artists and Mexican Cinema', held at the Harlignen Arts & Heritage Museum, 2009.
- Rogelio Agrasánchez Jr. is founding member of the Alliance to promote the Hispanic Art and Culture in Harlingen, Texas. One of the Alliance's priorities is the acquisition and remodeling of the Grande Theatre, which was a staple for the Spanish-speaking community in Harlingen for several decades.
- Presentation 'A Theatre for the Harlingen Community', held as part of the Cinesol Film Festival in Harlingen, 2009.
Additionally, the Archive has given information and/or graphic materials to authors of several publications and documentaries made in Mexico, the United States, England, France, and Spain.

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